Hi. I’m Tony Sokolowski, Product Design Leader.
If you’ve watched a movie or show on Disney+ or streamed a live sports event over the past 15 years, you’ve probably seen my work. I take a unique approach to leading design projects: holistically integrating UX, creative strategy/vision, brand, and executive leadership in a fashion that drives enduring business success.
Among my achievements:
I’ve strategically built design organizations for Disney, MLBAM/BAMTech Media, Nuna, and Vertigo
I’ve driven the success of brands including Disney+ and MLB.TV
I’ve launched impactful digital products for Microsoft, Apple, Google, NBC Sports, Sony, HBO, and more.
Take a scroll through my recent work below – case studies coming soon.

Launching Disney+

Disney+ Product Design

Disney+ Logo and Brand

Disney+ Creative Strategy and Direction

Launching Disney+ for Apple VIsionPro

Launching Star+

Star+ Product Design

MLB.TV

Riot Games: League of Legends Tournaments

GoPro NEXT Streaming Service (Vision)

BAMTech Media Logo and Brand

Star Wars: The Force Awakens Interactive Experience (Vision)

GoPro University Interactive (VIsion)

Vertigo: Premier Streaming Products for Premier Entertainment Brands

Nuna Product Design (coming soon)

Nuna Brand (coming soon)